# Nirantarta Foundation — Brand kit
A sustainable future starts with people.
## Start here
Download and unzip this folder, then open post-studio.html in Chrome, Edge, Firefox or Safari. Everything needed by the studio is embedded; no internet, account or installation is required. Google Drive previews do not run HTML tools: download first.
## Make a social post
Choose The fact, The story or The invitation. Edit the sample copy. For a field story, add a photograph with the subject near the centre; the image is cropped to fill the layout. Download PNG exports a 1200 × 1200 image. Save editable design exports a JSON file; reopen that file in the studio to continue editing. Keep JSON files alongside their exported PNGs in Drive. Photos are processed locally, never uploaded by the studio.
## What is included
- logos/nirantarta-foundation.png: original full-colour transparent PNG. Keep proportions; no recolouring or stretching. A vector master is not included.
- icons/: seven editable SVG cause icons from the website. Keep consistent stroke weights.
- fonts/: Mulish ExtraBold for headings and Crimson Pro Regular for body text, with their SIL Open Font License files. Install TTF files for use in desktop design tools.
- post-studio.html: three editable social-post layouts with PNG export.
- index.html: a printable brand reference.
## Colour palette
Navy #0E2C58 — headings, primary surfaces and buttons.
Red #E20001 — logo accents and decorative rules.
Text red #D60001 — emphasis on pale backgrounds.
Paper #F5F7FA — main background.
White #FFFFFF — cards and reverse text.
Slate #3B4A62 — supporting copy.
Coral #FF5A5A — emphasis on navy social-post backgrounds.
## Typography
Mulish ExtraBold: headlines and key numbers. Sentence case, short lines.
Crimson Pro Regular: longer copy and supporting statements.
Use the supplied two styles for consistency; the website also uses other weights from these families.
## Logo use
Place the full-colour logo on white or a pale background; on dark photography, use a white panel. Leave clear space of at least one quarter of the logo width on each side. Keep it large enough for the foundation name to be legible. Do not redraw, crop, rotate, add shadows or stretch the logo.
## Voice and evidence
Be warm, direct and specific. Put people and their agency first. Explain technical terms. Use verified figures and retain source, date and geographic scope in the post or caption. Never present national statistics as foundation results. Replace all sample copy before publishing. Get permission before sharing identifiable photographs or quotes, especially involving children. Use real field photography for reports of actual work.
## Sharing on Google Drive
Upload the unzipped folder and the ZIP. Give collaborators Viewer access to the master folder and invite them to download a copy. Store their edited designs separately. Suggested folders: 01 Brand guide, 02 Logos, 03 Fonts, 04 Icons, 05 Post studio, 06 Published posts.
Website: https://nirantarta.com
Instagram: https://www.instagram.com/nirantarta_foundation/
LinkedIn: https://www.linkedin.com/in/nirantarta/
Brand kit v1.0 · September 2026
The brand assets are for authorised Nirantarta Foundation communications. Font redistribution is governed by the included font licences.
